AllAboutMe for Facebook engages consumers to customize their payment cards online then share their designs virally.
It represents a powerful marketing solution that not only enables banks to achieve differentiation and brand loyalty, but also increases the success rate of customer acquisition campaigns, reduces attrition rates and promotes an improved understanding of cardholders’ lifestyles and preferences.
"We couldn't be more pleased with this innovative new project. The launch exceeded our expectations with over 180,000 cards issued in two months, with a strong take-up from the youth segment, early adopters and the internet savvy."Read our Testimonials